GH Canfields LLP
making a strong case for a leading firm of solicitors...
This London based firm of solicitors firm needed a brand that would portray them as a modern business with a strong online and high street presence. Talking design worked with the idea of "lawyers on your side, lawyers at your side" to develop a strong branding mark and a series of images that emphasised the partnership between client and lawyer.
“We are delighted with the brand that talking design have developed for us. It makes us stand out from the crowd, and is both sophisticated and dynamic”
The Canfields logotype
We developed a strong a modern logotype design. The overlapping boxes represent the partnership between the solictor and his client. A bold modern san-serif typeface was chosen to provide an effective contrast to the normally traditional approach taken by many firms in this sector.
The style of the corporate brand provided a strong basis for the development of supporting literature such as flyers and advertising material. These designs emphasise the importance of establishing a powerful brand as the foundation on which everything else is built; we all know about the man who built his house on the sand!
The strong brand design was carried across to the website as well. It's important to have absolute consistency of approach between your off and online presence, otherwise you risk confusing potential clients, and no one wants a confused customer! We developed a fully content managed website so the client can amend and update the site whenever they wish.
- Brand development
- Content managed website design & production
- Printed support material