how we work
We like to think that our brains are not wired in quite the same way as most people! Don't get us wrong - we take a logical approach to our design solutions, identifying the problem, formulating a brief and delivering a strategic solution, ensuring the resulting design is effective not only for you but more importantly for your customers. But it's when we put the pencil to paper the first time that an indefinable creative spark comes into action and lateral thinking says 'yeah, why not do it like that!'
Although each project has its own individual requirements, we've set out below a typical approach that we take to a branding project
1. Formulation and agreement of the brief
We can't stress enough how important this stage is. Unless there is a clear understanding of what we are trying to achieve how do we know that we've achieved it? The brief acts as a constant reference point for the progress of the project. This stage can range from a simple set of questions and answers to conducting extensive market research and analysis, depending on the needs of the particular project.
2. Initial design concepts
Once the brief is agreed we will typically produce 2 - 3 initial concepts for discussion. This helps clarify the requirements of the project, and it's often when you see something that you know what you don't want! In our experience there's usually one clear direction that emerges from this process.
3. Refinement of the agreed concept
The agreed approach is taken forward and worked up into more finished concepts and shown across different implementations as a proof of concept. It's all very well seeing a lovely big logo on a white board, but in reality the logo will probably never be seen like this. We always place it in context, such as on a website, in a brochure etc so we make sure the design works in these implementations before we go to far!
4. The finalised Design
The finalised concept is artworked into finished formats for off and online useage and normally delivered with a small implementation guide setting out some rules for use of the new logo to ensure consistency going forward.
This stage can vary hugely depending on the individual project but can encompass websites, brochures, signage, mailshots etc. Take a look at our services page for an idea of the range of support services and products we provide.