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Catch up with latest news and views on how to get the best results from your marketing spend. Great ideas, success stories, strange stories and best practice – it's all here to give you some lateral thoughts on how to do it better!

Why your brand needs to be flexible

by Mark | Posted under: TIps and Advice

Why your brand needs to be flexible

In recent years a new trend has emerged in brand design which I’ve termed ‘flexible branding’. This approach covers a number of variations but has essentially emerged as a reaction to the way technology has changed how we interact with the world.
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Why free pitching is bad for you as well as us.

by Mark | Posted under: TIps and Advice

Why free pitching is bad for you as well as us.

I’m sure most of you are probably aware of the term ‘free pitching’, but to review it’s basically when a client asks a number of design studios to submit ideas for free, one studio’s ideas are chosen and they are then paid for the work. At first glance you may think well I can see why the design studios who don’t get paid are moaning, but it seems like a win win to me, I get all these ideas to chose from and I only have to pay for the one I like the best, happy days!

However I would like you to consider a few points that I believe show it’s not all good for you the client:
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